Tweet Since the 2008 recession hit the construction industry hard, many construction companies have been struggling to break even, let alone make a profit. One of the major problems has been the way competi...
Tweet There are seven components that should come together to form your integrated construction marketing strategy. Let me correct one misunderstanding common in construction marketing. The sole purpose of ...
Tweet Once we can identify the reasons why potential clients will not enlist your services, it is possible to neutralise these objections and move forward in a more constructive way.Firstly, they see no re...
Tweet Targeted leads generation is the life blood of construction marketing. But how can we populate that crucial database with contact that will deliver?Business development can become a set of nice theor...
Tweet Construction marketing is not just about getting tenders through the door. The committed marketer will ensure the right follow up takes place after that crucial pre-contract meeting. The construction ...
Tweet Have you noticed whenever you buy a burger, the sales people always try to persuade you to “Go Large”, or have “extra fries” etc. Have you also noticed at the checkout of every superstore are ...
Tweet The construction industry has been hit hard by the economic recession. There are now some hopeful signs of recovery, but progress is slow. How can you build and maintain a healthy sales pipeline in su...
Tweet So you need more tenders and want to ramp up your efforts in getting more work through the door? If you are a sub contractor wanting to break into new markets your aim will be to expand your reach t...
Tweet Most people find “cold calling” difficult. If you are a marketing person, hard luck! Its part of your job and you had better get used to it! However, most of the work you will do on the telephone ...
Tweet The construction industry is clawing its way out of recession and forward thinking bosses have a strategic construction marketing plan at the forefront of their business development.Joint Ventures an...
Tweet Construction Marketing has become high on the agenda for most construction managers and business owners since the 2007 economic crisis hot the industry. And one of the keys to company growth is to man...
Tweet Click The Banner To Receive Your Free Masterclass Video“Steve, very pleased to see you developing your training onto the web as an e-course. We’ve worked with you for some time now and have b...
Tweet You are in that crucial pre-contract interview and objections start to fly. How do you handle the delicate business of negotiation? Construction management can often miss crucial elements of winning t...
Tweet 0savesSave Construction marketing depends on a flow of good quality leads. There are a number of lead generation agencies specifically to deliver leads for the construc...
Tweet The most important rule about appointment-making is to sell the appointment and not the product. Getting in front of the decision maker is key to a successful outcome.Appointment-making is a skill in...
